What I do

I work across five core areas, each one chosen because they're where growing businesses need the most help, and where I can make the most measurable difference.

AI & Workflow

Implementing AI tools and automations that reduce manual overhead and scale operations

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Performance Marketing

Paid campaigns that generate leads and bookings at a measurable cost

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CRM & Automation

Building the systems that turn contacts into customers

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Ecommerce & Marketplaces

Managing stores and marketplace catalogues that generate consistent revenue

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Web & SEO/GEO

Websites and content built to rank in search engines and appear in AI-generated responses

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AI & Workflow

AI is most valuable when it's embedded into real business processes, not used as a one-off tool. I help businesses identify where AI can reduce manual overhead, then implement and integrate it into their existing workflows.

AI-assisted web development (Claude Code)
AI workflow design and implementation
Process automation consulting
Prompt engineering and AI implementation strategy

AI-built 5Twelve Elite Football
Full WordPress theme developed using Claude Code, significantly reducing build time and cost

Paid media across Google and Meta, built from strategy through to execution. I handle campaign architecture, audience targeting, creative briefing, and ongoing optimisation, with a focus on cost per acquisition rather than vanity metrics.

Google Ads (Search)
Meta Ads Manager
Microsoft Ads
LinkedIn Ads
TikTok For Business
Campaign architecture from test budget to scaled spend
Audience segmentation and A/B testing

~£20 Another World Camberley
Average cost of acquiring a birthday party booking, proved at low spend and held as budget scaled

Most growing businesses don't have a CRM, or have one they don't use properly. I build and administer HubSpot from scratch, cleaning data, setting up segmentation, configuring integrations, and running email campaigns that actually reach the right people.

HubSpot full platform administration
Contact management and segmentation
B2B email marketing
Xero integration
Mailchimp campaign management

From spreadsheets to a working system LV Bespoke
Hundreds of products, trade customers and orders, previously held in spreadsheets and institutional knowledge, now running through a CRM and an online store

From Shopify store builds to marketplace catalogue management, I handle the operational side of ecommerce, product data, shipping, integrations, and the ongoing work that keeps revenue flowing across channels.

Shopify store configuration and rebuilds
SparkLayer B2B portal integration
Marketplace onboarding and management (B&Q/Kingfisher Mirakl, Homebase, Robert Dyas, with more currently being onboarded)
GS1 EAN barcode assignment
Virtualstock supplier onboarding

B&Q, Homebase and Robert Dyas LV Bespoke
Three national retailers, over 400 products live and growing, with more marketplaces being onboarded

WordPress builds, Shopify themes, and content strategies designed to rank in both traditional search and AI-generated responses. GEO (Generative Engine Optimisation) is built into my content approach, ensuring clients appear where their audience is increasingly looking.

WordPress builds and ongoing management
Technical SEO/GEO audits
Long-form content strategy
On-page optimisation
Google Workspace setup
WP Mail SMTP and DNS configuration

Found by the right clients R3 Road Risk Reduction
Monthly long-form SEO and GEO content built visibility in a sector where being discoverable and being credible are the same thing

Not sure which service fits?

Get in touch and we'll figure it out together.

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